Keeping customers satisfied
Keeping customers Satisfied is the key to having a successful business. Setting realistic expectations from the beginning.
Patients presenting for tattoo removal often believe that the laser erases a tattoo. Like one would erase pencil from a piece of paper.
This means, that they often expect the treatment to completely remove the tattoo in a single session.
Clients often expect tattoos to be removed in a single treatment. This often reflected by the many people presenting prior to an important event such as a wedding or anniversary. The expectation is that the tattoo can be removed a few months prior to that event.
The initial consultation is very important for the client who must leave with a realistic expectation. And it is also important for the tattoo removalist to identify those patients who have unrealistic expectations.
Not Every Client Should Be Treated
Not every client that walks through the door asking for treatment should be treated. Those that have unrealistic goals or express that they will be noncompliant should be turned away.
To address unrealistic expectations, the tattoo removalist should be truthful. If this is done appropriately, you should have customers satisfied and whose expectations are met.
I point out in an initial consultation is that it may only take a day or two to get a tattoo. But it often takes 6 to 10 treatments or more to remove the tattoo.
This of course depends upon the type of ink used.
The skin pigmentation of the individual bearing the tattoo, and other factors.
Length Of Time To Remove A Tattoo
If a tattoo is going to take 6 to 10 treatments to remove. With treatments spread out over 6 to 8 weeks.
A year or two will pass before the tattoo will be removed.
Pointing this out to the patient is critical. It is also critical to inform the patient that they will have to pay for the treatment each time they come to the clinic.
As a final note in my initial consultation.
I tell the client that the end result will depend 50% on how well I treat them with the laser and 50% on how well they follow the posttreatment instructions for care of the lasered site.
I also warn each patient that some of the tattoo may be left behind, although it is quite possible that this will not be the case.
And at the end of the day it is your job to keep your customers satisfied.